After months of building and testing with early users, Coach Intelligence Lab is now available to every coach. Starting today, you can create an account, upload a recording of your training session, and receive a detailed behavioural report on your coaching.
What Coach Intelligence Lab does
Most coaches never get objective feedback on their own behaviour. You plan the session, you run it, and afterwards you rely on memory and gut feeling to judge how it went. That leaves blind spots: How much time did you spend giving instruction versus letting players figure things out? How often did you ask questions? Who received most of your attention?
Coach Intelligence Lab answers those questions with data. Record your session audio, upload it to the platform, and our analysis engine breaks down your coaching behaviour: instruction, feedback, questioning, encouragement, silence, and more. You get a clear report that shows what you actually did on the pitch, court, or gym floor.
Built on coach behaviour research
Our analysis is not a generic transcript summary. It is grounded in years of research on coach behaviour and effective learning environments. Decades of observational studies have shown that the way a coach communicates directly shapes how athletes learn, stay motivated, and develop. We translate that research into concrete, measurable indicators, so your report reflects what the science says matters.
Why it matters: better coaching, better learning
Knowing your own patterns is the first step to improving them. With Coach Intelligence Lab you can:
- See your coaching objectively. No more guessing. Your report shows your actual behaviour, session after session.
- Track your development over time. Compare sessions and see whether the changes you are working on actually show up in practice.
- Create a stronger learning environment. Adjust your balance of instruction, questioning, and feedback to give athletes more room to learn. Whether you coach youth football, elite handball, or a school gymnastics group, the principle is the same: coaches who understand their own behaviour create better learning environments.
How to get started
- Sign up for a free account at Coach Intelligence Lab.
- Record your next training session with your phone or any audio recorder.
- Upload the recording to the platform.
- Review your behavioural report and pick one thing to work on. No observers, no clipboards, no waiting weeks for feedback. Just record, upload, and learn.
Open for everyone, starting today
We built Coach Intelligence Lab because every coach deserves the kind of feedback that used to require a full-time analyst. Now it is open to all.
Sign up today and get your first automated coach behaviour analysis.